© It’s Your Education, Your Europe!
© 2023 / Design by: THE CRITICAL
↓ ABOUT
Athena
european UNIVERSITY
Brand Positioning
↓
What's ATHENA?
Advanced Technology Higher Education Network Alliance – the ATHENA European University is a
federation uniting 9 universities across Europe. It draws on their combined strengths to deliver
high-quality education and research, contributing to developing solutions for green and
digital transition of Europe, addressing emerging society challenges, youth employability,
committing to technological and social advancement at the national, regional and European levels.
ATHENA focuses on advanced technologies to explore and use its advantages by educating future
professionals in an all-inclusive, interdisciplinary, collaborative, and culturally diversified way by
introducing a student-centric and value-based approach and jointly creating the European
university as the environment to study, work and live.
Jointly implemented research and educational projects enhance synergies between the member
universities and stakeholders, foster research quality and impact, boost the competitiveness of the
submitted proposals, attract funds to support its programmes and fully leverage the network’s
infrastructure and scientific potential.
ATHENA alliance initiatives are based on strong links with local ecosystems, a holistic approach to
joint education practices, supported by blended, virtual and physical mobility schemes.
To learn more about ATHENA, watch the official YouTube video or browse videos in all languages
on MS Teams. Note that video graphics and motion follow an older version of brand guidelines.
Brand
Archetype
ATHENA’s brand identity consists of archetypes of Creator (34%), Sage (19%), and Caregiver
(10%). The remaining percentages consist of archetypes with a more minor or negligible common
identity.
34%
Creator
19%
Sage
10%
Caregiver
5 keywords describing
ATHENA’S identity
Dynamic
Being in process, innovative, following development, connected.
Bright
Not limited, smart, forward-looking, dealing with bright topics.
Contemporary
Up to date, embedded and empathic, new.
Simple
A desire of intelligence.
Inclusive
Big thing with a personal approach, taking care of students,
customising and personalising studies.