Logo in Action
These logo animations are available in
all brand colours, three different size
formats, and a white colour version
without a background.
Logo with primary colour on a
secondary colour background.
Logo with secondary colour on a
primary blue colour background.
A white logo on a transparent
background can be used on any
primary colour.
Logo with Partners
Any logotype can be placed near
ATHENA if the composition adheres to
the structure above. Use the
designated placeholder to create a
two-logotype design.
*
ATHENA and the partner logos must be white and monotone when the composition has the
primary colour background. Logo package
Rules of Logo
Composition
When creating compositions that include logos and other brand elements, follow a few essential
rules. One of the most critical rules is to avoid using the same element more than once, whether
it’s a logo symbol, brand name, or any other visual element.
When using a symbol and wordmark,
it's crucial to keep them separate.
If you use a graphic element, make
sure to only use the wordmark logo.
A logo with a symbol cannot be used
in the same composition with the
graphic element in action.
Avoid using the logo with its symbol or
stand-alone symbol when using the
graphic element.
When the word ATHENA appears in
the headline, only a symbol can be
used in the design.
Do not use official, main, or wordmark
logos when using the word ATHENA in
the copy.
Do’s & Don’ts
These are examples of how logotypes are used in different scenarios. Do’s are examples of
recommended logo usage, and don'ts are incorrect, wrong, and avoidant situations of logo usage.
Examples of Correct
Logo Usage
Use logotypes on brand colours.
Be aware of the logotype exclusion
zone.
Don’t modify the logotype.
Be aware of logo & background
contrast.
If the logo can’t be used in colour use
monotone logotypes.
Be aware of all the rules in this
document.
Examples of Incorrect
Logo Usage
Random colours are used.
Logo is changed or modified.
Wrong colour logo is used on a green
background.
Logo exclusion zone is broken.
Logo is rotated.
Logotype elements & their sizes are
changed.
The structure of the logo design is
wrong.
Colour-logic is not maintained.
Minimum Size
The minimum size of the logotype is determined by height. The logo can be smaller, but it’s
essential to keep good readability & recognition.
1. Official Logo
In print: 12 mm
In digital space: 50 px
2. Main Logo
In print: 8 mm
In digital space: 25 px
3. Wordmark
In print: 2.2 mm
In digital space: 7 px
4. Symbol
In print: 8 mm
In digital space: 25 px
Exclusion Zone
To protect the strength & integrity of
the logo, a clear space area, free of
competing visual elements, should be
maintained in all applications.
5. ATHENA Slogan
IT’S YOUR FUTURE!
IT’S YOUR EDUCATION!
4. ATHENA Abbreviation
Alliance
Network
Education
Higher
Technology
Advanced
3. Longer Version
ATHENA European University Alliance
2. Main Version
ATHENA European University
1. Short Version
ATHENA
Below are several examples of proper formatting for the ATHENA brand name and slogan in
written communication.
Type & Slogan
Brand Name in
Logo Usage in Colours
1. On Primary Colours
For use on a primary background
colour, please use a white logo.
2. On Secondary Colours
For use on a secondary background
colour, please use logo in the primary
colour of the same colour tone.
*
In exceptional cases, when only the
logo and the primary colour
background are used, the logo can be
in the secondary colour.
3. Monotone Logos
These logo versions are used when
merch or stationery production can’t
have any colour (black & white print).
4. On All Brand Colours
This is an example of using the brand
logo on primary and secondary
coloured backgrounds.
On a white background, the logo can
also be used in a primary colour.
3D Logo Symbol
ATHENA has designed a 3D printable logo symbol to enhance brand recognition at events and
photoshoots. The file can be downloaded from the MS Team cloud drive.
You can download ATHENA’s
complete logo package, which
includes all necessary files.
The symbol is used as a logo when
there is no star graphic element in a
composition or when the headline
features the brand’s name.
4. Symbol The Star
Versions
Here are all the brand logos for ATHENA and their recommended usage guidelines.
1. Official Logotype
The official logo should only be used
in official documents or when it
appears among other logos.
2. Main Logotype
The main logo is used in all
communication and information media
as a primary brand element.
3. Wordmark
Wordmark can only be used when the
headline doesn’t contain the word
ATHENA and when the star symbol is
used as a graphic element in the
background.
Main Logo
ATHENA’s brand hero is a minimalistic and modern star. It is used as a logo symbol and as a
graphic element in the brand identity. It stands for the student-centred education model and
represents an alliance formed by multiple partner universities.
A logo is a primary tool for brand recognition. ATHENA’s logotype consists of a modern star symbol
and a wordmark. They can be used separately for situations or needs.
the Logo usage
| The Logotype Usage
ATHENA Brand Guidelines
© It’s Your Education, Your Europe!
© 2023 / Design by: THE CRITICAL