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Press Wall
ATHENA’s press wall at the brand’s special occasion or hosted event can be an excellent addition.
It’s recommended to customise the press wall to match the colour scheme of the main event for a
cohesive and visually pleasing look. To help with the decision-making process, two examples are
provided with different primary and secondary colour backgrounds.
Download
Press Wall Package
Conference Card
This is an example of ATHENA’s
conference card design, which is used
for external events where the brand
needs to be represented by a person
or during events hosted by the brand.
Diploma and
Certificate
Letterhead
Here is an example of ATHENA’s letterhead design. The letterhead features the Arial font for easier
readability and is primarily used for internal communication with students, professors, and
partners. The file was created using Adobe Illustrator and Windows Word software.
Here are some examples of diploma and certificate designs from ATHENA. For best results, use
firm, white, and matte paper. The designs feature Gt Flexa and Arial fonts to ensure accurate
brand recognition. It’s recommended to use paper with a weight of 200–250 g, such as Munken
Pure.
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Diploma
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Certificate
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Leaflets
For a cohesive and aesthetically pleasing look, ATHENA’s leaflets should follow the brand
guidelines and match the colour scheme of the main event. Below are displayed two examples of
A4, three-fold format leaflets. It is recommended to use paper with a weight of 200–250 g, like
Munken Pure.
Download
Leaflets Package
Roll-ups
ATHENA’s roll-up designs are versatile and perfect for events and other occasions. They feature
multiple layouts, with options for photo usage, partner logo exposition, and more.
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Download
Roll-up Package
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Layouts
ATHENA’s layout designs showcase brand identity for both digital and print media. There are two
types of layouts: informative and representative. Informative layouts are used when there is more
text and information, while representative layouts are used in external communication.
More informative layouts
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More representative layouts
Download
Layouts Package
Physical
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Backgrounds
ATHENA’s backgrounds are made for conference calls and online meetings. These applications
are used to present ATHENA’s brand in a modern and contemporary way. These backgrounds are
motion graphics and images in 1920 x 1080 px resolution. It’s recommended to use these
backgrounds for external communication.
Download
Backgrounds Package
Download
Presentation Package
Presentation
Template
ATHENA’s brand templates feature dynamic motion backgrounds on main presentation slides like
the title or a new topic. Although it’s possible to include other motions for additional elements, it’s
advisable to animate them using preferred presentation software and align their motion with the
brand’s principles.
The presentation template includes 10
essential layouts for easy use in
Adobe Illustrator and MS Windows
PowerPoint software.
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Downloads
Social Media Package
Social Media Presence
Posts
Carousels
Stories
Canva Templates
Links to social media templates on
Canva adapted for easy use by
ATHENA.
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image
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Information composing hierarchy &
one colour-logic in action
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Stories
Here are some examples of ATHENA social media story messages. Each message is designed to
follow a one-colour harmony, creating a visually appealing and cohesive aesthetic. Additionally,
these designs must adhere to the rules for information composition and hierarchy to ensure clarity
and effectiveness in our communication.
Carousels
Carousel is a powerful tool for displaying intricate information in a structured and organised
manner. Its hierarchical design allows for easy navigation and comprehension of complex data,
making it an invaluable asset for any user seeking to communicate important information
effectively.
Overall view
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Posts
Here are some examples of ATHENA’s social media posts. They can serve as a guide for creating
new designs. Some recommendations include avoiding the overuse of one colour or colour
harmony, incorporating various brand elements, and creating a social media feed that accurately
represents the brand’s positioning and visual guidelines.
The Feed ↑
All colours are essential! Even though blue is the leading brand colour, the feed should always look
colourful. This feed example demonstrates how all colours can work together to create a modern,
bold, and dynamic brand image.
This is an example of ATHENA’s LinkedIn profile style. When a new cover is uploaded in another
primary colour setting, the profile image should be updated according to the same colour-logic.
Digital
Introduction
Here are examples of ATHENA’s brand applications and brand-in-action cases. These design
cases follow previously mentioned rules and principles, which help maintain a cohesive and solid
brand image.
These applications use Adobe software as the industry standard for graphic design. Social media
templates are adapted in Canva, while presentation templates and letterheads are created in MS
PowerPoint and Word.
Important (!)
When utilising various brand applications, you may come across fabricated and fictional text in
headers or text blocks that require substitution with genuine details. These texts showcase
different themes of communication for the ATHENA brand, which are currently in the process of
development or will be created in due course. The fictitious text serves as a provisional
placeholder for various communicational messages.
Applications
| Applications
ATHENA Brand Guidelines
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Social Media Presence