Athena - Brand Guidelines

Baseball Cap

It is recommended to use embroidery for manufacturing the logo.

Caps can be made in all brand colours.

Download the logo

Important (!)

When utilising various applications, you may come across fabricated and fictional text in headers

or text blocks that require substitution with genuine details. These texts showcase different themes

of communication for the ATHENA brand, which are currently in the process of development or will

be created in due course. The fictitious text serves as a provisional placeholder until factual

information becomes accessible.

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Hover over the image to reveal both sides A and B.

For best results, use a white T-shirt with blue colour print or

embroidery. It is suggested to feature the main or official logo on

merchandise to maintain brand recognition.

For best results, use a white T-shirt with blue colour print or

embroidery. It is suggested to feature the main or official logo on

merchandise to maintain brand recognition.

T-shirt

Tote Bag

Hover your mouse cursor over the image to discover sides A and B.

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→

Introduction

The examples of ATHENA’s merchandise designs aim to showcase the brand on various physical

objects. The merchandise is available in all primary colours and follows a simple rule of

minimalism. It is advisable to prioritise investing in high-quality fabrics and better production rather

than the design. All merchandise should prominently feature the logo placement and the brand’s

colours.

Merch

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ATHENA Brand Guidelines

Tote Bag T-shirt Baseball Cap

Logo Usage in Colours

Brand Name in Type & Slogan